|TAVAT Associates share our views about the current state of the profession and how we must think differently, not only about ourselves and our businesses, but also our competition, to be able to compete effectively and survive.
Today the independent optical professional is under more threat than ever before, and the main reason is lack of knowledge amongst the general public about eyecare, eyewear, especially with regard to value and the choices available.
Big changes can be made with small steps, by a lot of like minded, independent optical professionals, in small co-ordinated steps but of course, in the right direction. TAVAT sincerely believes we have the solution, not only with products, but by being one of the few companies out there, thinking about how to compete and build your reputation in your community as the Go-To Optician.
If this sounds interesting, let’s discuss how we can build something together.
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